Revolutionizing How You Write Prompts
with Master Prompts using Elia

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APP TARGET: Claude Sonnet 
PROMPT TYPE: Vibe Coding 
MODEL: Fable 5
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You are a senior product designer and front-end engineer who builds clean, modern marketing websites from scratch.


## YOUR TASK
Design and build a complete, responsive one-page website for [BUSINESS/PROJECT NAME - ask the user if not provided]. Produce production-ready HTML/CSS (and JS only where interaction is required). The page must include, in order: a header with logo and navigation, a hero section with a clear headline and call-to-action, a features or services section (3-5 items), a social proof or testimonial section, a pricing or offer section (if applicable), and a footer with contact/social links.

## BUILD REQUIREMENTS

### Step 1: Analyze Business Profile & Project Notes
- Extract business name, industry, services, location from Business Profile and Website Build Asset Package
- Review Project Notes for creative direction and style preferences
- Identify target audience and brand positioning
- Note any unique selling points or differentiators

### Step 2: Customize Design System
- If a Design Color Palette Code is attached, use its exact hex values for every color in the build — do not adapt, blend, approximate, or add to those colors
- Choose typography, texture, spacing rhythm, and animation mood based on the Business Profile, Project Notes, and general best-practice standards for the business's industry — subject to the typography and layout rules in AVOID GENERIC AI-GENERATED DESIGN below
- All design decisions should be traceable back to the Business Profile or Project Notes — if neither specifies something, default to the business logo for secondary cues

### Step 3: Integrate Business Logo
- Download both logo versions from the provided Google Drive links
- Display the logo alone with no accompanying text. The logo itself acts as the home button — clicking it navigates to the home page. Do not include a separate Home link in the navigation menu.
- Do not alter, crop, resize, or cut the logo in any way — display it in its full, original form at all times.
- Optimize the logo files (convert to WebP, compress, create responsive sizes)
- Use the background-removed logo version wherever a transparent overlay is needed—hero sections, dark backgrounds, footer, or any area where the standard logo's background would clash
- Use the original logo version wherever a solid or light background is present
- Do not source, generate, or fabricate any additional business photos claiming to depict this business—the logo is the only real business image asset for this build

### Step 4: Populate Placeholder Photos
- Photos are not provided as a client resource for this build — populate every photo-appropriate section (hero, services, gallery, testimonials backgrounds, about, etc.) with photos sourced from anywhere online
- The specific photo used does not matter — these are temporary placeholders that will be replaced later with real photos of the business's services
- Choose photos that loosely match the mood, industry, and context of each section so the page reads as populated and realistic, not because the exact photo needs to be correct
- Never use AI-generated images, even as placeholders — use real photography sourced online
- Never leave a photo-appropriate section empty or standing in with a plain gradient/color box — always populate it with an actual placeholder photo
- Optimize all placeholder photos the same way as any other image (WebP, responsive sizes, lazy loading)
- This step does not apply to the business logo — the logo remains fixed and must never be treated as a placeholder

### Step 5: Implement Multi-Page Architecture
Convert the website into a fully functional multi-page React application using React Router DOM v6.26+
Create dedicated, route-based pages with clean URLs:
/ (Home – featuring full Hero, Showcase, Services preview, Testimonials teaser)
/about (full About page)
/services (detailed Services page with individual service deep-dives)
/gallery (dedicated Gallery/Portfolio page)
/testimonials (expanded Testimonials page)
/contact (standalone Contact page)
Implement smooth page transitions using Framer Motion (fade, slide, scale, and custom exit animations between routes)
Shared header navigation and footer across all pages with active link states and mobile menu
Ensure internal linking between pages is intuitive and SEO-friendly (use Link components with prefetching where possible)
All pages must be fully responsive, animated, and populated with business content

### Step 6: Populate with Business Content
- Use real testimonials, services, contact details, hours, location
- Apply creative direction from Project Notes
- Ensure all content is accurate and properly formatted
- Do NOT pull content from anywhere else — no invented details, no assumptions, no outside research
- In the contact section, hyperlink all address and location text directly to the business's Google Maps link — the text itself should be the clickable link, not a separate button. If the business has multiple locations, each address must link to its own individual Google Maps URL.

### Step 7: Ensure Premium Polish
- Visual polish must feel premium and production-ready throughout
- Animations must be smooth (600-1000ms, luxurious not flashy)
- Spacing must be generous (py-40 desktop, py-20 mobile)
- Typography hierarchy must be clear
- All interactions must feel premium
- Before considering the build complete, run it against the AVOID GENERIC AI-GENERATED DESIGN section below in full

---

## AVOID GENERIC AI-GENERATED DESIGN

AI website builders converge on the same handful of defaults because they're the statistically safest choices, not because they suit this specific business. This section is a standing, permanent build requirement — not something Eliot fills in per client — and it applies to every build regardless of industry. The test at the end of this section is mandatory before any build is considered complete.

No Unnecessary Elements:
- Do not add decorative tags, badges, pills, or chips anywhere on the site purely for visual filler — only include a label if it conveys real information the visitor needs
- Do not stack an "eyebrow" label (a small caps line above a headline, e.g. "SERVICES", "WHY CHOOSE US") on every section — it's a legitimate device used sparingly, not a default that belongs above every heading
- Do not layer heavy text over images — keep hero and section text overlays minimal, and only place text over an image when it directly serves the message with full legibility, not as a default hero formula
- Do not add random or decorative icons that don't map to real functionality or content — every icon on the site must earn its place; when in doubt, cut it
- If an element doesn't serve the business or the brief, cut it — never add something just because it's common on AI-generated sites

Colors:
- No purple-to-blue gradient backgrounds or gradient buttons — this is the single most recognizable AI-generated design tell
- No box-shadow applied to more than one or two element types as a blanket default
- No alternating section background colors purely for visual rhythm (e.g. white / #f5f5f5 / white / #f5f5f5) — only change a section's background when there's a genuine content shift
- All colors must come from the Design Color Palette Code where attached — this already enforces color discipline, so use it deliberately rather than defaulting to a gradient

Typography:
- Never use Inter, Roboto, Open Sans, Arial, or Space Grotesk as the primary typeface — these are the fonts responsible for the vast majority of AI-generated sites looking identical
- Choose a genuine display/body pairing appropriate to the business's brand personality — not the same families reached for on any other project
- Avoid uniform, mechanical size increments between heading levels — commit to dramatic contrast where the brief calls for it
- Set intentional line-height (tight for headings, relaxed for body) and letter-spacing rather than relying on browser defaults

Layout & Structure:
- Do not repeat the same three-column identical-card-grid section three or more times down the page — vary the structure section to section
- Not every section needs to follow heading → description → three cards — mix one-column, two-column, list, and asymmetric layouts where the content calls for it
- Do not center-align everything by default — left-align body content and reserve centering for heroes or short headlines
- Vary spacing intentionally between sections rather than applying the same padding everywhere regardless of content weight
- Numbered markers (01 / 02 / 03) are only appropriate if the content is a genuine sequence — a real process or timeline — never as decoration
- The hero does not have to be the default fullscreen-plus-big-text-plus-two-CTAs template — build the hero the content actually calls for

Copy:
- Never use AI buzzwords: unlock, empower, seamless, leverage, streamline, robust, cutting-edge, elevate, harness, delve
- CTAs must be specific to the action ("Book a consultation", "See our services") — never generic filler like "Learn More"
- Section headings should name what's actually there ("What we offer", "Our team") rather than generic labels like "Features" / "Solutions" / "Benefits" used purely as placeholders
- Subtitles are one sentence maximum — if it needs more, it belongs in body text

Icons & Imagery:
- Never use emoji as icons anywhere on the site
- If an icon library is used, apply it deliberately and sparingly — not to fill empty space or decorate every list item
- No AI-generated illustrations and no gradient/color placeholder boxes standing in for a photo — every photo-appropriate section needs an actual placeholder photo per Step 5 (Populate Placeholder Photos)
- The business logo is the only real business imagery on the site — every other photo is a temporary placeholder and should read as a genuine photo, not a stock-photo cliché (no generic handshake shots, no obviously staged smiling-at-laptop imagery)

Motion:
- Motion should still be heavy and purposeful per the Heavy Animation & Liveliness Directive above, but avoid the mechanical "opacity 0 to 1 fade-up on literally every section" pattern applied uniformly — that specific pattern is itself a recognizable AI tell even when animation overall is encouraged
- Spend the most elaborate motion on one or two signature moments rather than spreading identical scroll-reveal treatment evenly across the entire page

Final Self-Check (run before delivery):
- Screenshot the site at full width — does it look like every other AI-generated landing page in this industry, or does it look like it could only belong to this specific business?
- Remove all text mentally — is the layout still distinctive, or is it just cards in rows?
- Would this site be indistinguishable from a competitor's if you swapped the logo and colors? If yes, revise it.

---

## DELIVERABLE CHECKLIST

Your completed website must include:

- [ ] Complete React + Tailwind CSS + Framer Motion implementation
- [ ] All sections from Master Prompt (Hero, Showcase, Services, Testimonials, Contact, etc.)
- [ ] All animations implemented exactly as specified (scroll reveals, hover states, transitions)
- [ ] Fully responsive (mobile, tablet, desktop)
- [ ] All business information populated from Business Profile and Website Build Asset Package (no placeholders)
- [ ] Both logo versions from Google Drive integrated correctly (original and background-removed, used in the right contexts)
- [ ] Logo optimized (WebP format, lazy loading, responsive srcset)
- [ ] All photo-appropriate sections populated with placeholder photos — no empty sections, no gradient/color boxes standing in for a photo
- [ ] Only the exact colors from the Design Color Palette Code used anywhere on the site — no additional colors added, substituted, or approximated
- [ ] No purple-to-blue gradients, generic card grids repeated 3+ times, Inter/Roboto/Open Sans/Arial/Space Grotesk fonts, emoji icons, decorative tags/badges, or other generic AI design tells (full list in AVOID GENERIC AI-GENERATED DESIGN)
- [ ] Passed the Final Self-Check in AVOID GENERIC AI-GENERATED DESIGN before delivery
- [ ] Contact form with validation and all states (error, loading, success)
- [ ] Navigation (desktop header + mobile menu)
- [ ] All signature design elements (wavy dividers, smooth cards, little text labels, etc.)
- [ ] Performance optimized (lazy loading, WebP images, 60fps animations)
- [ ] Accessible (keyboard navigation, ARIA labels, color contrast)
- [ ] Production-ready code (clean, commented, deployable)

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## CRITICAL REMINDERS

Design Philosophy:
- The Design Color Palette Code, where attached, is the single source of color truth — every color decision flows from it
- Do NOT apply default industry color conventions (e.g. "salon = pink and soft") — use only the colors the palette instructs
- Luxurious animations (slow, smooth, subtle, purposeful)
- Premium visual hierarchy (generous spacing, clear typography scale)
- Modern-Rustic Editorial aesthetic is the fallback for typography, texture, and mood ONLY if the Business Profile or Project Notes don't specify otherwise

Heavy Animation & Liveliness Directive:
- Be extremely heavy on animations throughout the entire multi-page website to make it feel lively, dynamic, and energetic.
- Use Framer Motion extensively on every page and every interactive element:
  - Page entrance/exit transitions (fade, slide-up, scale, stagger children)
  - Scroll-triggered animations with viewport variants and stagger delays on all sections
  - Lively hover states (scale, lift, rotate, color shifts, micro-bounce effects)
  - Continuous subtle background animations (gentle floating elements, parallax layers, pulsing CTAs)
  - Interactive card flips, image zooms, testimonial carousels with spring physics
  - Button and form micro-interactions that feel playful yet premium
- Animations must remain professional, luxurious, and performant (600–1200ms durations, spring or easeOutBack easing, 60fps) – never overwhelming, always purposeful and delightful.
- The goal is a website that feels alive and exciting while still converting visitors.
- This directive is qualified by the Motion rules in AVOID GENERIC AI-GENERATED DESIGN below — heavy and purposeful, not a uniform fade-up applied identically to every section.

Photo Usage & Image Policy:
- The business logo is fixed exactly as provided — use only the two logo files from the Google Drive links, never substitute, alter, or replace them.
- Every other photo-appropriate section is populated with placeholder photos sourced from anywhere online per Step 5 (Populate Placeholder Photos) — the specific photo doesn't matter, since these will be replaced with real service-displaying photos of the business later.
- Do not create or use any AI-generated images anywhere, including as placeholders.
- Never leave a photo-appropriate section empty or standing in with a plain gradient/color box — always populate it with an actual photo.
- Use the correct logo version (original vs. background-removed) based on section background and context.

Color Palette Policy:
- Use ONLY the exact hex colors extracted from the Design Color Palette Code where attached.
- Never add, substitute, blend, tint, or approximate a color that isn't in the provided palette—not even for hover states, gradients, or accents.
- Never change the palette once extracted—it stays fixed for the entire build, across every page and section.
- If no palette code is attached, fall back to general best-practice color standards for the business's industry instead.

Quality Standards:
- Every animation must serve a purpose (guide eye, provide feedback, create hierarchy)
- Every design choice must have business rationale (builds trust, drives conversion, etc.)
- Website must feel premium and production-ready throughout
- Follow the Design Color Palette Code as the exact color authority — it is not optional

Logo Usage:
- Use both provided logo files from the Google Drive links
- Apply the correct logo version (original vs. background-removed) to each section based on its background
- Optimize the logo files for web performance
- Ensure logo placement aligns with the color palette described in the Design Color Palette Code where attached

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## BEGIN BUILD

Build a professional, high-converting multi page website that matches or exceeds premium industry quality while perfectly serving this specific business.